In the face of countless examples and horrific evidence that reinforce how much work is yet to be done, LeadsCouncil is speaking up to clearly articulate our position and plans regarding diversity in the performance marketing industry. First, though, it is necessary to clearly and loudly state our position: Black Lives Matter! Full stop.
There is a systemic lack of diversity and representation in our community. This is not unique to performance marketing, or the lead generation sector, but the LeadsCouncil is focused on this sector and as such we believe it is essential that we add our voice, intention, and leadership to addressing these very real problems.
The lead generation industry’s ability to deliver sustainable value, innovation, and continued growth is threatened if we cannot ensure that the best, brightest, and most creative people, regardless of skin color, gender, sexual preference or religion are included in our teams and our industry at all levels of our organizations. To ensure success as individual companies, and as a united industry we must begin the work together, in earnest, to attract, recruit, develop, and retain the best our country (and beyond) has to offer. The only way to achieve this is to ensure that barriers to inclusion are eliminated, both explicit and implicit.
LeadsCouncil and our Board Members believe we must play a central role in helping all companies in our shared industry make the necessary changes.
We start by doing what we do best; providing a platform for awareness and education.
We will leverage the LeadsCouncil website, outreach, network, and Board members to build a centralized hub of resources for the industry to access. This objective falls within our core mission.
By educating and advocating for the things most important to the industry, we support the mission all members are committed to uphold. It starts by speaking up about the problem.
Diversity and inclusion are paramount to the continued growth and success of the performance marketing industry. LeadsCouncil is taking a clear stance and providing resources to ensure that companies in our industry have access to the information needed to continue improving the diversity of our industry. I encourage everyone to get involved and stand up for change.
Companies in the lead generation ecosystem need to focus on diversity in their organizations if they hope to continue to deliver value to their customers. Building companies along with the most innovative and creative employees - from all backgrounds, and at all levels - is the path to growth and success.