We start by doing what we do best; providing a platform for awareness and education.
We will leverage the LeadsCouncil website, outreach, network, and Board members to build a centralized hub of resources for the industry to access. This objective falls within our core mission.
By educating and advocating for the things most important to the industry, we support the mission all members are committed to uphold. It starts by speaking up about the problem.
Jornaya, a Verisk business and the leading provider of consumer behavioral data and intelligence with a proprietary view of more than 400 million consumer journeys every month, is committed to taking action in the ongoing fight against social injustice, racism, and discrimination. In early June, our leadership spoke out about their commitment to support justice and equality.
“We are committed to doing what we can in the ongoing fight against social injustice, racism, and discrimination—wherever and however it exists,” wrote Jornaya COO Todd Nelson in early June after George Floyd’s murder and resulting human and civil rights reawakening. “We are committed to doing all we can with our voice, our finances, and our action to support black and brown communities and will foster a company culture that deeply values and respects diversity and inclusion.”
Statement from LeadsCouncil on Diversity in the Performance Marketing Industry
In the face of countless examples and horrific evidence that reinforces how much work is yet to be accomplished, LeadsCouncil is speaking up to clearly articulate our position and plans regarding diversity in the performance marketing industry. First, though, it is necessary to clearly and loudly state our position: Black Lives Matter! Full stop.
There is a systemic lack of diversity and representation in our community. This issue is not unique to performance marketing or the lead generation sector, but the LeadsCouncil is focused on this sector. As such, we believe it is essential that we add our voice, intention, and leadership to addressing these very real problems.
The lead generation industry's ability to deliver sustainable value, innovation, and continued growth is threatened if we cannot ensure that the best, brightest, and most creative people, regardless of skin color, gender, sexual preference or religion are included in our teams and our industry at all levels of our organizations. To ensure success as individual companies, and as a united industry, we must begin the work together, in earnest, to attract, recruit, develop, and retain the best our country (and beyond) has to offer. The only way to achieve this is to ensure that barriers to inclusion are eliminated, both explicit and implicit. LeadsCouncil and our Board Members believe we must play a central role in helping all companies in our shared industry make the necessary changes.
We do not have all the answers today, and we will get better at ensuring that we remain open to listening, learning, and continued feedback from our members and our industry at-large. These are just a start to our task force's mission committed to fostering change and ensuring a sustained commitment towards making change within our industry.
Lastly, you can do your part by joining LeadsCouncil in making meaningful change. Join a subcommittee, get involved, have a voice. Join our mission today! We are committed to making our voice a better voice! Black Lives Matter. We are stronger together and invite you to join us in the hard work ahead.
Diversity and inclusion are paramount to the continued growth and success of the performance marketing industry. LeadsCouncil is taking a clear stance and providing resources to ensure that companies in our industry have access to the information needed to continue improving the diversity of our industry. I encourage everyone to get involved and stand up for change.
Companies in the lead generation ecosystem need to focus on diversity in their organizations if they hope to continue to deliver value to their customers. Building companies along with the most innovative and creative employees - from all backgrounds, and at all levels - is the path to growth and success.