Jornaya, a Verisk business and the leading provider of consumer behavioral data and intelligence with a proprietary view of more than 400 million consumer journeys every month, is committed to taking action in the ongoing fight against social injustice, racism, and discrimination. In early June, our leadership spoke out about their commitment to support justice and equality.
“We are committed to doing what we can in the ongoing fight against social injustice, racism, and discrimination—wherever and however it exists,” wrote Jornaya COO Todd Nelson in early June after George Floyd’s murder and resulting human and civil rights reawakening. “We are committed to doing all we can with our voice, our finances, and our action to support black and brown communities and will foster a company culture that deeply values and respects diversity and inclusion.”
Diversity and inclusion are paramount to the continued growth and success of the performance marketing industry. LeadsCouncil is taking a clear stance and providing resources to ensure that companies in our industry have access to the information needed to continue improving the diversity of our industry. I encourage everyone to get involved and stand up for change.
Companies in the lead generation ecosystem need to focus on diversity in their organizations if they hope to continue to deliver value to their customers. Building companies along with the most innovative and creative employees - from all backgrounds, and at all levels - is the path to growth and success.
